There's more on "how to become a real estate agent" than just getting your real estate license!
I compare building your real estate career to building a house. You want a house to live in and to enjoy and to entertain your friends and family. The fun part of owning a home is the decorating, and the parties, and the family dinners. But before you can hang curtains, arrange furniture, and throw your house warming party, you must:
The point is: You don't buy the land on day 1 and then start enjoy living in the home on day 2 or even day 20. Many things have to happen, and in the correct order, before you can start enjoying a new home. But who wants to think about laying a firm foundation and installing electrical and plumbing?!
Likewise, many things need to happen before you can start making money in your new real estate business, but most agents want to put the cart before the horse. They want to start decorating (lead generation) before they have laid a firm foundation (set up their systems and acquire the right knowledge). Then they wonder why those open houses aren't working and why they aren't making any money.
When new real estate agents ask for help, everyone starts telling them to "work your database" and "post three times a day on Facebook" or "do videos" or "call your sphere." What we need to be doing is asking agents:
Sure, a few lucky people make it in this business without all of these things in the beginning of their career. They are usually the ones who have outside financial support for the two to three years it takes to develop all of this expertise. However, studies show that up to 87 percent of new real estate agents fail. Probably because they give up trying to figure this out on their own or because their savings runs out before they start earning a living.
In the corporate world, companies may train their sales people for several months before sending them out to the field. They know that, to be successful, sales people need to really know their product first. In the real estate business, our product is residential housing (usually) and our local market area. However, you will hardly ever see any training on those two topics in the real estate industry! It's like everyone assumes that agents know these very basic, but important topics. (No wonder Americans place real estate agents as one of the least trusted professions.)
Would you hire a surgeon who only knew the basics of the surgery but had never performed one? Would you hire an attorney who went to law school, but never won a case? Just because you live in a house, doesn't make you an expert. If you want to help people buy and sell houses, shouldn't you be a housing expert?
With Zillow and the Internet, people don't need us to find houses any more. However, they do still want real estate experts to help protect them from buying a money pit and to walk them through the complicated transaction process.
Successful companies don't just put up a sign and hope someone will buy their product. They do detailed market analysis and business planning to make sure they are following the correct strategy and headed in the right direction. They select target markets they can be successful with and then gear their marketing and advertising efforts towards those specific markets. Yet, in the real estate industry, very few agents even know how to analyze their market.
A career as a real estate agent isn't a job...it's a business. You are the CEO of your own company. The quicker you can get into that mindset, and start running your business like a successful company, the quicker you will be successful. That means you need to begin at the beginning...laying a solid foundation for your business first. (That includes all the boring market analysis and business plan writing that you don't want to do.) Then you can get into the fun side of Closing deals and making money.
As an analogy...who's chocolate cake is going to taste better? Baker A who just throws some ingredients they have available in a pan and bakes it at 450 degrees for 10 minutes (because he's in a hurry)? Or Baker B who obtains a great recipe from an expert Chef, and follows that recipe (but adds his own touch of an extra 1/4 cup of chocolate syrup), and bakes the cake at the correct temperature for the correct amount of time? It may take longer, but Baker B's cake is going to be a great cake!
If you want the step-by-step recipe for success (more like a detailed 230+ page cookbook) then get the JumpStart for New Real Estate Agents book today. This book will walk you through the start-up process step-by-step...giving you real-world practical tasks that build on each other, creating a well-planned business that will draw clients to you. Our unique methodology is based on creating new real estate experts who modern clients want to hire. When you follow our program, no one will ask you, "How long have you been an agent?" because your marketing efforts will have already demonstrated your expertise.
When you finish the JumpStart book, you will have the knowledge, tools, and skills that an agent with two- or three-years experience has. That's what you need to jump-start your career!
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